Question 4 Evaluation

Who would the audience for your media product be?

In producing and marketing a film it is important that we acquire a particular audience to aim for to apply to our media to product to ensure success. A particular target market would take into consideration of age, gender and social class in creating an audience of specific people who would wish to watch my film.

When creating a film age is an important aspect of the target audience. Age can create a limit on who can see our film in terms of the classification guidelines on age restriction upon films, determined upon language, violence and horror. For example my film may not be suited to children due to the explicit language and violence within my film. However I would not want to restrict a large amount of my appropriate audience and so I had to research into who the appropriate audience for my film would be. Focusing upon the genre of thrillers, I found in my research that the age around most people that watch thrillers (depending upon the conventions) are between the ages of 15-25. Teenagers and young adults are often a large audience that appeal to thrillers due to their fast-paced action, violence and the thrill it gives young adolescents to be afraid. I would prefer for my film to be a 15 certificate rather than an 18 so to not cut off a proportion of the audience that would appeal to my film. This does mean however, that I can't include too many elements of blood and gore that may also attract a larger audience however I believe it would be better held at a 15 certificate.

In terms of gender I believe thrillers appeal to both males and females. Although it could be said that the male population appeal more so to thrillers, the shocking scenes and rush of adrenaline seem to typically appeal more so to them than to females. Although females seem to appeal more so to relationships within films.

I didn't have any specific expectations determined upon gender within my audience when creating my film. I use actors who are both male and female within my film so the film regarding it's characters would not appeal predominantly to one gender. I expect my film could appeal to both a male and female audience in this case.


Determined upon class is not as fundamental in the case of who my audience for my film will be. However the case of class can be considered. The majority of the population are working class and the majority of people who often watch films for leisure are the working class. I find it unlikely that our thriller will appeal to an upper class audience. We portray our main character as working class so the working class will be able to associate with the main character whereas the upper class will not.