Macro Elements are used when it comes to creating a response from the audience and regards the films structure and form and how this will generate a certain response in the viewer. Themes, debates and such need to be thought about when creating a structure for a film.
Genre:
Genres are a collection of groups that films, TV programmes and books can be placed into to create a particular look in a film or story. Genre is a way of categorizing things that use similar objects, characters, props and language.
For example if you see the use of things such as that in the images below:

(Spaceships, aliens, UFO's and futuristic technology) would suggest a sci-fi genre. As can the sound effects of lasers and spacecraft doors.
Music, sound effects, props and characters can all determine a certain genre.
Narrative:
A film is to tell a story and has a plot, this is called the narrative. The narrative is the relationship between the audience, the plot and the story and the control of this information being passed to the audience.
The narrative of a film can either be linear or non-linear.
Linear Narrative is the most frequently used when writing books or making films. Linear Narrative is when the story is arrange in chronological order. A story has a beginning, middle and end. Linear Narrative is when the film is told in this order; beginning to middle to end.
Non-Linear Narrative however does not. Non-Linear Narrative does not follow he story from beginning to end but rearranges this order. A film can be told with the end at the beginning or the beginning at the end. Non-Linear Narrative is when the order of the story is rearranged and is effective when it comes to how the audience will see the characters and the viewer will ask more questions.




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